Not every BUSINESS needs a PR agency.
Every business needs communications that create momentum.
EARNED MEDIA
Shannon's work has been featured by many of the world's most recognized media brands, spanning business, technology, consumer, and national news.
SERVICES
Every engagement starts with the same question: what's actually worth talking about?
From there, we shape the strategy, narrative and execution to ensure the right story reaches the right people in the right way. Whether that's media relations, thought leadership, a product launch or a data-driven campaign, the goal stays the same: creating communications people remember.
SERVICES
Every engagement starts with the same question:
what's actually worth talking about?
From there, we shape the strategy, narrative and execution to ensure the right story reaches the right people in the right way. Whether that's media relations, thought leadership, a product launch or a data-driven campaign, the goal stays the same: creating communications people remember.
SIGNAL
Data-Led Communications & Cultural Insight
Somewhere inside the dataset, product roadmap, customer behaviour trend, or quarterly result is a story.
Not every insight is worth sharing. The valuable work is in amplifying the ones that are.
We help organizations identify patterns, connect them to larger conversations, and transform information into narratives that people understand, remember, and talk about.
SIGNAL
Data-Led Communications & Cultural Insight
Somewhere inside the dataset, product roadmap, customer behaviour trend, or quarterly result is a story.
Not every insight is worth sharing. The valuable work is in amplifying the ones that are.
We help organizations identify patterns, connect them to larger conversations, and transform information into narratives that people understand, remember, and talk about.
THE FOUNDER STORY
The signal is there.
Most people just miss it.
I began my career at a startup where there wasn't a communications playbook. So I built one.
Fifteen years later, I've worked across startups, agencies and global brands, helping founders and leadership teams navigate growth, change and the moments that define a business. Along the way, I've helped build category-defining brands, led award-winning campaigns and delivered communications that drive both media impact and business results.
PR and communications have changed dramatically over that time. News cycles have accelerated. Platforms have multiplied. AI is reshaping how work gets done. The tools will keep changing.
Experience tells you what's worked before. Curiosity tells you what might work next.
Beckons Wanted is built on both.
COUNSEL
Fractional Comms Leadership
When you need a trusted partner in the room.
Drawing on years leading communications inside high-growth, product-led organizations, we provide senior counsel across executive communications, messaging, launches, corporate milestones and strategic narrative—helping leadership teams make better communications decisions as they grow.
COUNSEL
Fractional Comms Leadership
When you need a trusted partner in the room.
Drawing on years leading communications inside high-growth, product-led organizations, we provide senior counsel across executive communications, messaging, launches, corporate milestones and strategic narrative—helping leadership teams make better communications decisions as they grow.
EARNED Media
THE FOUNDER STORY
The signal is there. Most people just miss it.
I began my career at a startup where there wasn't a communications playbook. So I built one.
Fifteen years later, I've worked across startups, agencies and global brands, helping founders and leadership teams navigate growth, change and the moments that define a business. Along the way, I've helped build category-defining brands, led award-winning campaigns and delivered communications that drive both media impact and business results.
PR and communications have changed dramatically over that time. News cycles have accelerated. Platforms have multiplied. AI is reshaping how work gets done. The tools will keep changing.
Experience tells you what's worked before. Curiosity tells you what might work next.
Beckons Wanted is built on both.