OUTCOMES
THE HEADLINES ARE NICE.
THE OUTCOMES MATTER MORE.
Helping a legacy brand find something worth standing for.
A rebrand gave Plenty of Fish a new look. Calling out a major cultural insight understood by millions of women transformed a brand refresh into a conversation people couldn't ignore.
​
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5% week-over-week increase in app installs.
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96% positive media sentiment.
-
Webby Award-winning integrated campaign.
Building cultural authority.
Instead of competing for attention one campaign at a time, we built an earned-media engine that positioned Plenty of Fish as one of the defining voices on modern dating culture.
​
-
16B+ earned impressions.
-
10+ years of sustained editorial relevance.
-
Helped popularize dating terminology now embedded in mainstream culture.
Rebuilding trust.
When negative headlines began defining the conversation in the UK, we focused on contributing credible research, practical safety guidance and expert perspectives that could move the conversation forward.
​
-
50% reduction in negative UK coverage year over year.
-
Hundreds of placements grounded in proprietary research.
-
Established trust and safety as a long-term communications platform.
Raising the profile of a founder in a crowded category.
Crowded categories create a lot of commentary. The opportunity was building a reputation for thoughtful commentary that journalists and audiences wanted more of.
​
-
80% increase in executive visibility.
-
Coverage across business, consumer media, newsletters and podcasts.
Helping a legacy brand find something worth standing for.
A rebrand gave Plenty of Fish a new look. Calling out a major cultural insight understood by millions of women transformed a brand refresh into a conversation people couldn't ignore.
-
96% positive media sentiment.
-
Webby Award-winning integrated campaign.
Helping a legacy brand find something worth standing for.
A rebrand gave Plenty of Fish a new look. Calling out a major cultural insight understood by millions of women transformed a brand refresh into a conversation people couldn't ignore.
-
96% positive media sentiment.
-
Webby Award-winning integrated campaign.
5%
week-over-week increase in app installs.
Building cultural authority.
Instead of competing for attention one campaign at a time, we built an earned-media engine that positioned Plenty of Fish as one of the defining voices on modern dating culture.
-
10+ years of sustained editorial relevance.
-
​Helped popularize dating terminology now embedded in mainstream culture.
earned impressions.
16B+
Building cultural authority.
Instead of competing for attention one campaign at a time, we built an earned-media engine that positioned Plenty of Fish as one of the defining voices on modern dating culture.
-
10+ years of sustained editorial relevance.
-
​Helped popularize dating terminology now embedded in mainstream culture.
earned impressions.
16B+
Rebuilding trust
When negative headlines began defining the conversation in the UK, we focused on contributing credible research, practical safety guidance and expert perspectives that could move the conversation forward.
-
50% reduction in negative UK coverage year over year.
-
Hundreds of placements grounded in proprietary research.
-
Established trust and safety as a long-term communications platform.
Rebuilding trust
When negative headlines began defining the conversation in the UK, we focused on contributing credible research, practical safety guidance and expert perspectives that could move the conversation forward.
-
50% reduction in negative UK coverage year over year.
-
Hundreds of placements grounded in proprietary research.
-
Established trust and safety as a long-term communications platform.
Raising the profile of a founder in a crowded category.
Crowded categories create a lot of commentary. The opportunity was building a reputation for thoughtful commentary that journalists and audiences wanted more of.
-
​Coverage across business, consumer media, newsletters and podcasts.
increase in executive visibility.
80%
Raising the profile of a founder in a crowded category.
Crowded categories create a lot of commentary. The opportunity was building a reputation for thoughtful commentary that journalists and audiences wanted more of.
-
Coverage across business, consumer media, newsletters and podcasts.